Hi, I’m Anastasiia Elaeva, and I’m a researcher, lecturer, and practitioner who helps brands find their hearts by falling in love with the arts, supporting education and putting sustainability at the core of their business.
In my Brand With HeARTS Notes, I’ll be covering
- why brands should find their heARTS (from social responsibility to creating meaningful experiences),
- which strategies and formats they can use (from the brand mentor to the brand business partner platforms),
- how brands and cultural partners can build a successful cooperation (GIVE framework),
and - what makes a cultural brand visionary on the example of the leaders from both business and the arts that I respect.