Creating meaningful brand experiences through culture

At the end of October I spent 10 days in China, traveling with my orchestra from Beijing to Shanghai, to Macao and to Hong Kong. With concerts almost every night, the schedule was very tight, but as it usually happens with going to new places, this still gave me an opportunity to see the world through a different lens. And …

From paying attention to local hospitality and to observing the work of legendary institutions, here’s a short guide into getting the most from your summer holidays to elevate your brand and to grow business further. Based on my recent visits to Marrakech and Naples. It’s summer time, and most likely you’re either reminiscing about your recent vacation, or trying to …

When brands think about engaging audiences through culture, most common ways that come to mind include visual arts, music, and cinema. However, another opportunity that can help companies tap into their clients’ passions and create an impactful program is related to the literary world. Such brands as CHANEL, Valentino, Bottega Veneta, and Brunello Cucinelli have already launched book focused initiatives, …

The Milan Design Week, one of the major design festivals in the world, comprised of the Salone del Mobile (the Furniture Fair) and the Fuorisalone (program of parallel events in the city) can be compared to the design world’s Olympic games where countries, brands, galleries, and independent designers strive to present the most impressive and forward-thinking projects. During this year’s …